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The Problem We Saw
The Indian Eyewear
Market Had
The Indian Eyewear
Market Had
a Lie in It.
Walk into any eyewear store in India and you face the same two choices: mass-market eyewear at ₹2,000–₹2,500 — frame and lenses — that feels exactly like that, or luxury-branded eyewear at ₹20,000–₹25,000 and above that feels premium — mostly because of what's printed on the temple arm.
The middle was missing. A complete eyewear experience — luxury-grade frame and top-quality lenses together — built to the same specification as the global luxury houses, but without the brand tax, the import markup, the distributor margin, and the retail floor overhead that inflates every premium pair in the market.
Nobody was offering that complete eyewear for the Indian buyer who knew the difference. The aspirational professional. The design-literate urban consumer. The person who reads the fine print — and appreciates it. That was the gap. That's why Augussto exists.
₹25K+
What a logo costs you
The average luxury-branded eyewear in India starts at ₹20,000 and goes well beyond. The material cost? A fraction of that. The rest is brand infrastructure you pay for.
6+
Hands before yours
A typical premium eyewear pair passes through manufacturer, exporter, importer, national distributor, regional distributor, and retailer — each adding margin.
20/20
The Lens Standard We Won't Compromise
Mass-market lenses cut corners where you can't see it — until you can. No UV protection. No anti-reflection. No scratch resistance. Poor optical clarity that strains your eyes daily without you realising why. Augussto lenses are optical-grade: UV-blocking, scratch-resistant, anti-reflective, and ground for the clarity your eyes actually deserve.
The Gap Nobody Was Filling.
Mass Market
₹2K–₹2.5K
The Missing Middle
₹5K–₹6K
Luxury Branded
₹20K–₹25K+
Mass Market Eyewear
₹2,000 – ₹2,500 — Frame + Lenses
- Injection-moulded plastic frame
- Hinges that loosen in months
- Basic, uncoated lenses
- No after-sale support
- Disposable by design
Augussto
Complete Augussto Eyewear
₹5,990 — Frame + Lenses, Complete
- Luxury-grade Italian acetate frame
- Top-quality UV-blocking, scratch-resistant lenses
- Precision-engineered hinges, calibrated to last
- 30-day returns + Lifetime warranty
- Zero middlemen — straight to you
Luxury Branded Eyewear
₹20,000 – ₹25,000+
- Similar material specification
- Comparable lens quality
- 6+ layers of supply chain markup
- Brand tax baked into every rupee
- You pay for the logo, not the lens
The Founders
Built by People
Who Wore the Problem.
Augussto wasn't conceived in a boardroom. It came from a frustration every quality-conscious buyer in India knows intimately — wanting complete eyewear that matched your standard, without paying for a standard that was mostly marketing. Watch the founders explain, in their own words, what they saw and what they decided to do about it.
Augussto FoundersWe kept asking ourselves the same question — if the material specification is the same, if the lens quality is the same, if the build quality is the same, why is the pricefour times higher?The answer was never the eyewear itself. It was always everything around it.
The eyewear industry has a well-kept secret. The complete eyewear that carries the biggest names in fashion — luxury-grade frame and precision-ground lenses together — is built using the same luxury-grade Italian acetate, the same hinges, the same optical-grade lens specification as eyewear that costs a fraction of the price. The difference is not in the workshop. It's in the logo, the licensing fee, the imported showroom, and the six layers of supply chain between the factory and your face.
We spent months mapping that supply chain. We traced every markup. We identified where value was genuinely added — and where it was simply extracted. What we found was a system designed to make you pay for aspiration, not material.
So we built the alternative. A complete eyewear — luxury-grade frame and top-quality lenses, together — sourced to the same specification as the global luxury houses. We eliminated every intermediary that added cost without adding value. And we brought the complete pair directly to the buyer who deserved it — the discerning Indian consumer who has always known the difference between quality and the appearance of it.
Augussto is not a budget brand. It is not a compromise brand. It is what premium eyewear should always have been — a complete pair where the frame is built to the highest material standard and the lenses are optical-grade: UV-blocking, scratch-resistant, anti-reflective, ground for clarity that mass-market lenses simply cannot deliver. Because a luxury frame fitted with a compromised lens is still a compromised experience. At Augussto, we refused to let that be the answer. The complete pair. At ₹5,990. Priced to the only standard that makes sense.
What We Stand For
The Augussto Standard.
Luxury-Grade Materials. Across the Complete Pair.
We source the same luxury-grade Italian acetate used by the world's leading luxury eyewear houses. The same precision-engineered hinges. The same UV-blocking, scratch-resistant, optically-clear lenses. Not a version of it. The same specification — across the complete eyewear, frame and lens together — because our customer has always been able to tell the difference, and we respect that.
Built for the Long View.
Complete eyewear that earns its place in your life doesn't get replaced every season. The frame holds its colour. The hinge stays calibrated. The lenses stay scratch-free. It fits and performs the same on year three as on day one. We design every component for that longevity — because eyewear that lasts is not a cost. It's a decision that keeps paying back.
We Don't Walk Away After the Sale
Frame breaks? 50% off your next pair. Questions? Replied within hours. Our relationship with you starts at checkout — it doesn't end there.
Trust That Doesn't End at Checkout.
We back every complete eyewear with a 30-day risk-free return and a lifetime warranty that actually means something. If your eyewear breaks, you get 50% off your next pair. No fine print designed to avoid the claim. We built Augussto on a relationship with our customer — and relationships don't have expiry dates.
Crafted with Care, Backed with Confidence
Our Commitment to You
30-DAY RISK-FREE RETURNS
No questions asked - return it if you’re not in love.
WORLD-CLASS CRAFTSMANSHIP
Italian acetate and German-engineered hinges for unmatched strength, comfort, and timeless wear.
EXCLUSIVE REASSURANCE
If your frame breaks, get 50% off your second purchase – because trust goes beyond the first buy.
CARE BEYOND
DELIVERY
Each order is hand‑picked to stand apart. When we promise, we deliver - on time, every time.
