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      The Augussto Wearer

      One Standard. Three Lives.

      Boardroom. Studio. Trail. The same uncompromised frame — for every version of your day.

      Presence. Before You Speak.
      "Luxury quality. Rational price. Smart."
      Shop Men Optical
      Focus Isn't an Accident.
      "Designed for the deep work."
      Shop Women Optical
      Built to Be Worn. Not Preserved.
      "Clarity for the movement."
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      Most Loved

      The Bestsellers

      VORTEX TINTED YELLOW VORTEX TINTED YELLOW
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      vortex tinted yellow
      Regular price Rs. 6,990.00
      VORTEX HAVANA TINTED BLUE VORTEX HAVANA TINTED BLUE
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      vortex havana tinted blue
      Regular price Rs. 6,990.00
      MAGNUS GOLD MAGNUS GOLD
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      magnus gold
      Regular price Rs. 4,792.00 Rs. 5,990.00 Sale price
      MAJESTE SHINY BLACK MAJESTE SHINY BLACK
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      majeste shiny black
      Regular price Rs. 4,792.00 Rs. 5,990.00 Sale price
      MAXIMUS SHINY BLACK CG MAXIMUS SHINY BLACK CG
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      maximus shiny black cg
      Regular price Rs. 6,990.00
      MAXIMUS CRYSTAL BLUE MAXIMUS CRYSTAL BLUE
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      maximus crystal blue
      Regular price Rs. 6,990.00
      NERO SHINY BLACK CG NERO SHINY BLACK CG
      Add to Cart
      nero shiny black cg
      Regular price Rs. 6,990.00
      GENESIS BLUE HAVANA GENESIS BLUE HAVANA
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      genesis blue havana
      Regular price Rs. 5,990.00
      Virtual Try-On
      AI-Powered
      Virtual Try-On

      See It On Your Face.

      No guesswork. No returns because it didn't look right. Our AI try-on uses your camera to place any Augussto frame on your face in real time — so you know it's yours before it ships.

      1. Choose a frame from any collection
      2. Allow camera access — no account needed
      3. See it live on your face — then shop with confidence
      Try It On Now

      Explore Collections

      Lens Story

      Built With Precision.

      Precision isn't a marketing word here — it's what you feel the moment you open the hinge. Grade-A acetate, dense and richly pigmented, polished to a finish your fingers notice before your eyes do. The hinge calibrated to open with exactly the right resistance — on day one, and on day one thousand. Every detail engineered to last, because frames that earn your loyalty are frames built to deserve it.

      A+
      Acetate
      0
      Middlemen
      Warranty
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      Our Story · The Difference

      Built Different. Priced Honestly.

      Augussto was built on one uncomfortable truth — most premium eyewear costs what it does not because of what goes into it, but because of how many hands it passes through before reaching yours.

      We removed every step between the frame and you. Same Grade-A materials. Same precision engineering. A fraction of the final price.

      The Augussto Standard
      Where We Sit

      The Gap Nobody Was Filling.

      Augussto
      Mass Market ₹2K–₹2.5K
      The Missing Middle ₹5K–₹6K
      Luxury Branded ₹20K–₹25K+
      Mass Market Eyewear
      ₹2,000 – ₹2,500 — Frame + Lenses
      • Injection-moulded plastic frame
      • Hinges that loosen in months
      • Basic, uncoated lenses
      • No after-sale support
      • Disposable by design
      Augussto
      Complete Augussto Eyewear
      ₹5,990 — Frame + Lenses, Complete
      • Luxury-grade Italian acetate frame
      • Top-quality UV-blocking, scratch-resistant lenses
      • Precision-engineered hinges, calibrated to last
      • 30-day returns + Lifetime warranty
      • Zero middlemen — straight to you
      Luxury Branded Eyewear
      ₹20,000 – ₹25,000+
      • Similar material specification
      • Comparable lens quality
      • 6+ layers of supply chain markup
      • Brand tax baked into every rupee
      • You pay for the logo, not the lens
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